The 15 Benefits of Digital Marketing For Your Business
If you’re a business owner, then you’ve probably come across emails or phone calls asking to take advantage of all the magic of digital marketing. Though some days those notices might just be annoying pests in your inbox, there are some sources of truth in them.
Businesses all over the world — both large and small — have started harnessing the power of digital marketing to grow their brand and expand their customer base. And there are multiple reasons why digital marketing has become vastly popular in the last decade.
Still, as someone who is new to the world of digital marketing, you could still be wondering whether it’s really worth it. It can help to look at some of the advantages of digital marketing to see if it’s something you would be able to benefit from.
1. It’s Cost-Effective
One of the best parts about digital marketing is that it’s relatively cheap. You won’t have to pour out half of your budget just to get some quality digital marketing. In fact, with a little bit of research, you may even be able to do a lot of digital marketing yourself. If you’re willing to put a little time and effort in, you could become a knowledgeable digital marketer, driving traffic to your site with a few good pieces of content.
Essentially, you’ll be investing a little bit of money to see a huge return on investment. This is one of the biggest perks of digital marketing.
2. It has a Measurable Impact
As a business owner, you want to make sure every aspect of your business is doing its job. When there’s a loose end that is just sticking around, it can slow the growth of the company and result in lost revenue.
That’s why digital marketing is so appealing — it’s measurable. You can see the analytics of every piece of content and see what is working and what’s not. This allows you to make changes quickly and effectively and to lean into the strategies that are most effective.
3. You Can Utilize Different Strategies
The world of digital marketing is huge and growing all the time. Every year, there are more channels to access and more ways to get eyes in front of your business. Which strategy you use will likely be based on what type of business you run. Here are some different strategies that you may be contemplating as a business owner:
Blog Posts
Longform Content
Whitepapers
Guides
Social Media — Facebook, Twitter, LinkedIn, TikTok, etc.
Videos
Podcasts
Link Building
Search Engine Optimization
Keyword Targeting
Outreach
Email Marketing
Web Design
These are just some of the many strategies one can use in the digital marketing world. It’s important to find the right strategy to match your target audience and your goals.
4. You Can Build Traffic to Your Business
One of the main goals of a business is to drive customers to your business. Some signs on a road pointing toward your business can be helpful — today, however, more and more people are finding where they want to shop and who they want to give their money to online.
A family who is trying to decide where to go to dinner on vacation, for example, may type “best burger restaurants in myrtle beach.” If your burger restaurant is able to get to the top of Google for that search, it can result in a huge boost of customers for your business.
Digital marketing utilizes tactics that can get you to that first page on Google and maybe even to the top spot. With the right strategies in place, you can effectively drive traffic — and real customers — to your business.
5. Access to the Local Market
Google gives a lot of weight to those businesses that have a legitimate place of business in a particular area. If you’re a local business owner, then using digital marketing can be very effective for you. You’ll be able to access the needs of the customers around you — whether that be for dental services or a game of mini golf.
6. Access to the Global Market
On the other hand, digital marketing also allows you to expand your reach to the entire world. Over half of the world’s population — around five billion people — use the internet today. With digital marketing, you have the ability to utilize multiple channels to access a huge demographic of people.
7. Build a Sales Funnel
Building a sales funnel is essential for running an effective business. The sales funnel used to start as someone walking by your storefront. Now it often starts with someone coming across your landing page on the internet.
Digital marketing lets you build an online sales funnel that seamlessly draws your customers from initial exposure to purchasing. The smoother and easier your website operates, the better chances you will have of converting your customer.
8. Improve Your Conversion Rate
As your sales funnel grows more efficient, you’ll be able to start converting customers much easier, as well. Digital marketing is about more than just driving traffic to a website, after all. It’s about building trust and connections between businesses and people online so that when they click the purchase button, they can be confident in their decision.
9. Get an Edge On Your Rivals
In the past, a local business may have struggled to get a leg up on the bigger competition. Today, however, the internet has leveled the playing field. If you’re able to provide informative and insightful content and easy navigation through your website, you may have the ability to rank higher on Google than one of your juggernaut rivals.
Though this might not seem like a huge win at first, it could give you the boost in traffic and the domain authority to gain an edge on your rivals in the digital world.
10. Showcase Your Expertise
Using blog posts, longform content, how-to guides, videos and even podcasts, you can show your customers your expertis. Most customers want to make sure that the person they’re buying from is knowledgeable about what they do. This is especially true in the service industry — a customer who comes across an in-depth, layered guide about pest control on a website may feel more compelled to trust that business with their money.
The better you’re able to convey your knowledge and expertise to customers, the more likely they will be able to trust you. Having a few pieces of great content may be just the thing you need to gain a competitive advantage.
11. Tell Your Story
Stories are compelling and allow us to build a narrative around something. People love hearing about how a particular business came to be. If you have a fascinating or inspiring story, it can act as a tool to draw people to your business. Using digital marketing, you can tell your story to the world and let people know who you are, what you offer and how you got to where you’re at.
12. Improve Customer Relationships
Relationships are the backbone of running a business. It’s also one of the hardest parts of the job — you must be able to juggle different relationships at the same time and make sure you’re building enough of a connection to keep them coming back. As your business grows, you may have a harder and harder time staying present with all of these relationships.
Strategies such as weekly newsletters allow you to stay connected with your customer base by sending out information about your business and simple messages that feel personal. Something as small as a brief newsletter can be very effective in strengthening those relationships with your customers.
13. Create Brand Loyalty
Telling your story, constant content and weekly newsletters also help do something that is incredibly valuable in business — they create brand loyalty. The more you’re able to stay in contact with your customers and offer them valuable information, the more likely they will be to return to your products and services in the future.
14. You Can Choose Which Audiences to Target
Traditional methods of marketing are sometimes too broad. If you have a specific demographic, then you want to make sure that you’re targeting that audience so you can get the most out of your effort. Digital marketing allows you to choose specific channels — from email to social media — that lets you access the specific audience you need.
15. Gain Multiple Revenue Streams
Digital marketing can even help you create various revenue streams. As more traffic comes to your site, you’ll have more people looking through your content and shopping your online store. This gives you multiple opportunities to leverage passive income and gain money while your website works for you.
